Before addictive applications like Angry Birds, Words With Friends, Candy Crush, etc. were around, people relied on slot machines for hours of game play and entertainment at a time. These games were easy to understand and very difficult to stop playing. They also dished out awards from time to time.
But casual games on the smartphone overtook slots eventually. Slot machines have watched the amount of money wagered falling consistently over the last decade or so. In 2007, it was a $355 billion industry, in 2014, the figure is at $291 billion.
So now, they are trying to make casino versions of some popular apps. One such game is Lucky Words which is similar to Words With Friends. Another game is called Slice of Cake which is similar to Fruit Ninja. Then there is Grab Poker which is basically poker but adds a social twist to the game.
The idea with such games is they gamblify the popular mobile games which millennials are so attracted to. This will help bring them to the casino floor and will increase revenue for the industry.
Even though young players are willing to spend money on foods and drinks, they steer clear of slot machines. This new breed of games may be exactly what they need since they also have a social component and are more skill-based rather than simply being games of chance. The odds will always favor the house, but these games are designed to allow players to win gradually instead of letting them hit random jackpots.
It is quite fitting how casinos are slowly turning towards mobile games to draw some inspiration. Developers have relied on the big spender for a while now for most of their in-app purchases. This is again something that casinos relied on in the past. Now, they seem to be merging the two, and the end-result is a better gambling experience for us.
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